{"id":7701,"date":"2022-09-29T20:14:19","date_gmt":"2022-09-29T20:14:19","guid":{"rendered":"https:\/\/blog.bwgamespot.com\/index.php\/2022\/09\/29\/pubg-creator-brendan-greene-says-hes-considering-the-blockchain-for-his-next-game\/"},"modified":"2022-09-29T20:14:19","modified_gmt":"2022-09-29T20:14:19","slug":"pubg-creator-brendan-greene-says-hes-considering-the-blockchain-for-his-next-game","status":"publish","type":"post","link":"https:\/\/blog.bwgamespot.com\/index.php\/2022\/09\/29\/pubg-creator-brendan-greene-says-hes-considering-the-blockchain-for-his-next-game\/","title":{"rendered":"PUBG creator Brendan Greene says he’s ‘considering’ the blockchain for his next game"},"content":{"rendered":"

Brendan Greene, better known (somewhat ironically) as PlayerUnknown, walked away from PUBG last year to form a new studio<\/a>, PlayerUnknown Productions, and take on an incredibly ambitious new open world project called Artemis<\/a>. The goal of Artemis is to generate realistic, dense, world-sized open worlds: To “lend weight to the idea of, ‘You see that mountain? You can climb it.'”<\/p>\n

(That, by the way, is an old quote attributed to Todd Howard<\/a> in early presentations discussing the scale of Bethesda’s open-world RPG Skyrim.)<\/p>\n

\n

pic.twitter.com\/dipZpUSeNYSeptember 3, 2021<\/a><\/p>\n

<\/div>\n
See more<\/span><\/div>\n<\/div>\n

A sprawling open world in which players can wander around and do whatever they want is essentially a metaverse by another name\u2014at least insofar as we understand them<\/a>\u2014which naturally leads to thoughts of blockchains and NFTs, neither of which are terribly popular with most gamers. In a recent interview on Nathan Brown’s Hit Points<\/a> blog, Greene acknowledged the metaversal connection, and the potentially negative connotations it might carry, but said he’s not bothered by the possibility of a negative reaction to it.<\/p>\n

“I\u2019m just going to do what I\u2019m going to do,” Greene said. “It\u2019s this thing that we want to create, and it\u2019s going to give people a lot of fun, a lot of pleasure, and a lot of meaningful things to do. But it doesn\u2019t matter if it\u2019s called the metaverse. I don\u2019t care what people want to call it.”<\/p>\n

“I do believe you should be able to extract value from a digital place; it has to be like the internet, where you can do stuff that will earn you money,” he continued. “But it\u2019s not about, like, Chanel and Louis Vuitton. It\u2019s some kid called AwesomePickle selling cool skins because he understands what people want.”<\/p>\n

Greene made no mention of NFTs in the quick rundown of his ambitions, but it came close enough to the mark that some people took it to mean that Greene is making a blockchain-based game using NFTs for items. In response, he took to Twitter to shoot down the assumption.<\/p>\n

“Not quite,” Greene tweeted. “We\u2019re considering blockchain, or some future evolution of this tech, as a utility within our digital place, not the foundation of it.”<\/p>\n

\n

Not quite. We\u2019re considering blockchain, or some future evolution of this tech, as a utility within our digital place, not the foundation of it. https:\/\/t.co\/ZklHxtMI65September 28, 2022<\/a><\/p>\n

<\/div>\n
See more<\/span><\/div>\n<\/div>\n

It’s been more than a year since Greene left PUBG Corporation, but his new project\u2014and its planned precursor, a smaller-scale (but still massive) tech demo called Prologue\u2014are still very much in the “considering” phase. Greene attributed some of that slow start to his inexperience in building and managing a development team, but also because of the sheer magnitude of the technological challenges involved in building believable worlds of the size he envisions.<\/p>\n

“I often say that it\u2019s like we\u2019re building a combustion engine in the age of horses,” he said. “People know how to breed horses and train them to run faster, but that doesn\u2019t scale.”<\/p>","protected":false},"excerpt":{"rendered":"

[#item_image]PUBG creator Brendan Greene says he’s ‘considering’ the blockchain for his next game<\/p>\n

Brendan Greene, better known (somewhat ironically) as PlayerUnknown, walked away from PUBG last year to form a new studio<\/a>, PlayerUnknown Productions, and take on an incredibly ambitious new open world project called Artemis<\/a>. The goal of Artemis is to generate realistic, dense, world-sized open worlds: To “lend weight to the idea of, ‘You see that mountain? You can climb it.'”<\/p>\n

(That, by the way, is an old quote attributed to Todd Howard<\/a> in early presentations discussing the scale of Bethesda’s open-world RPG Skyrim.)<\/p>\n

\n

pic.twitter.com\/dipZpUSeNYSeptember 3, 2021<\/a><\/p>\n

<\/div>\n
See more<\/span><\/div>\n<\/div>\n

A sprawling open world in which players can wander around and do whatever they want is essentially a metaverse by another name\u2014at least insofar as we understand them<\/a>\u2014which naturally leads to thoughts of blockchains and NFTs, neither of which are terribly popular with most gamers. In a recent interview on Nathan Brown’s Hit Points<\/a> blog, Greene acknowledged the metaversal connection, and the potentially negative connotations it might carry, but said he’s not bothered by the possibility of a negative reaction to it.<\/p>\n

“I\u2019m just going to do what I\u2019m going to do,” Greene said. “It\u2019s this thing that we want to create, and it\u2019s going to give people a lot of fun, a lot of pleasure, and a lot of meaningful things to do. But it doesn\u2019t matter if it\u2019s called the metaverse. I don\u2019t care what people want to call it.”<\/p>\n

“I do believe you should be able to extract value from a digital place; it has to be like the internet, where you can do stuff that will earn you money,” he continued. “But it\u2019s not about, like, Chanel and Louis Vuitton. It\u2019s some kid called AwesomePickle selling cool skins because he understands what people want.”<\/p>\n

Greene made no mention of NFTs in the quick rundown of his ambitions, but it came close enough to the mark that some people took it to mean that Greene is making a blockchain-based game using NFTs for items. In response, he took to Twitter to shoot down the assumption.<\/p>\n

“Not quite,” Greene tweeted. “We\u2019re considering blockchain, or some future evolution of this tech, as a utility within our digital place, not the foundation of it.”<\/p>\n

\n

Not quite. We\u2019re considering blockchain, or some future evolution of this tech, as a utility within our digital place, not the foundation of it. https:\/\/t.co\/ZklHxtMI65September 28, 2022<\/a><\/p>\n

<\/div>\n
See more<\/span><\/div>\n<\/div>\n

It’s been more than a year since Greene left PUBG Corporation, but his new project\u2014and its planned precursor, a smaller-scale (but still massive) tech demo called Prologue\u2014are still very much in the “considering” phase. Greene attributed some of that slow start to his inexperience in building and managing a development team, but also because of the sheer magnitude of the technological challenges involved in building believable worlds of the size he envisions.<\/p>\n

“I often say that it\u2019s like we\u2019re building a combustion engine in the age of horses,” he said. “People know how to breed horses and train them to run faster, but that doesn\u2019t scale.”<\/p>\n

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