{"id":7265,"date":"2022-09-22T11:22:21","date_gmt":"2022-09-22T11:22:21","guid":{"rendered":"https:\/\/blog.bwgamespot.com\/index.php\/2022\/09\/22\/nvidia-ceo-says-market-will-be-served-well-after-evga-but-it-was-a-great-partner\/"},"modified":"2022-09-22T11:22:21","modified_gmt":"2022-09-22T11:22:21","slug":"nvidia-ceo-says-market-will-be-served-well-after-evga-but-it-was-a-great-partner","status":"publish","type":"post","link":"https:\/\/blog.bwgamespot.com\/index.php\/2022\/09\/22\/nvidia-ceo-says-market-will-be-served-well-after-evga-but-it-was-a-great-partner\/","title":{"rendered":"Nvidia CEO says market &#8216;will be served well after EVGA&#8217; but it was a &#8216;great partner&#8217;"},"content":{"rendered":"<p>Just days prior to Nvidia&#8217;s RTX 40-series graphics card broadcast, one of the company&#8217;s largest and most prolific AIB partners, EVGA, announced it would no longer manufacture its graphics cards. The news came as quite a shock to PC builders, to say the least, as EVGA had made quite a name for itself in the GPU market.<\/p>\n<p>In a recent Q&amp;A with Nvidia&#8217;s CEO Jensen Huang, shortly after the company&#8217;s GTC live stream, I asked the CEO what were his thoughts on EVGA&#8217;s departure from that side of the business.<\/p>\n<p>&#8220;Andrew [Han] wanted to wind down the business. And he&#8217;s wanted to do that for a couple of years. Andrew and EVGA are great partners, and were great partners, and I&#8217;m sad to see them leave the market. But, you know, he&#8217;s got other plans and he&#8217;s been thinking about it for several years.<\/p>\n<p>&#8220;The market has a lot of great players. And it&#8217;ll be served well after EVGA. But we&#8217;ll always miss them. I&#8217;ll always miss them. And they were an important part of our history, and Andrew is a great friend. And, you know, I think that it was just time for him to go do something else.&#8221;<\/p>\n<p>EVGA&#8217;s business is, to a large extent, driven by graphics card sales\u2014reportedly around 80% of its business to date is graphics cards alone. Reportedly it has no plans to roll out layoffs as a part of its change in direction, however, which is surprising, to say the least. Hopefully, it can and will stick to that.<\/p>\n<p>According to <a href=\"https:\/\/www.pcgamer.com\/evga-ends-nvidia-video-card\/\" target=\"_blank\" rel=\"noopener\">initial reports on EVGA&#8217;s decision<\/a>, from <a href=\"https:\/\/www.youtube.com\/watch?v=cV9QES-FUAM\" target=\"_blank\" rel=\"noopener\">Gamers Nexus<\/a> and <a href=\"https:\/\/www.jonpeddie.com\/news\/evga-wont-offer-nvidia-next-gen-series\" target=\"_blank\" rel=\"noopener\">Jon Peddie<\/a>, EVGA cited thin margins for GPUs and unfair treatment as reasons why it will no longer create new graphics cards. According to both, Nvidia&#8217;s decision to undercut EVGA with its own Founders Edition cards left the company frustrated and feeling like its relationship had soured.<\/p>\n<p>Nvidia released a statement immediately following the event that is similar in tone to Huang&#8217;s later comments.<\/p>\n<div class=\"fancy-box\">\n<div class=\"fancy_box-title\">Your next upgrade<\/div>\n<div class=\"fancy_box_body\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\">\n<p class=\"vanilla-image-block\">\n<\/p><\/div>\n<\/div>\n<p><span class=\"credit\">(Image credit: Future)<\/span><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/best-cpu-for-gaming\/\" target=\"_blank\" rel=\"noopener\"><strong>Best CPU for gaming<\/strong><\/a>: The top chips from Intel and AMD<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/best-gaming-motherboards\/\" target=\"_blank\" rel=\"noopener\"><strong>Best gaming motherboard<\/strong><\/a>: The right boards<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/the-best-graphics-cards\/\" target=\"_blank\" rel=\"noopener\"><strong>Best graphics card<\/strong><\/a>: Your perfect pixel-pusher awaits<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/best-ssd-for-gaming\/\" target=\"_blank\" rel=\"noopener\"><strong>Best SSD for gaming<\/strong><\/a>: Get into the game ahead of the rest<\/p>\n<\/div>\n<\/div>\n<p>&#8220;We&#8217;ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products,&#8221; said an Nvidia representative. &#8220;We wish Andrew and our friends at EVGA all the best.&#8221;<\/p>\n<p>We can assume that any allocation of RTX 40-series GPUs intended for EVGA, such as those for the <a href=\"https:\/\/www.pcgamer.com\/nvidia-geforce-rtx-4090-release-date-price-specs-performance\/\" target=\"_blank\" rel=\"noopener\">RTX 4090<\/a> launching soon, will instead be divided among Nvidia&#8217;s remaining AIBs, including Asus, MSI, Gigabyte, Zotac, and others. Though it may well be that EVGA never had any allocated to begin with, as this decision may have been a long time in the making.\u00a0<\/p>\n<p>I doubt we&#8217;ll feel any lull as a result of EVGA&#8217;s departure. However, we will be at a loss for EVGA&#8217;s designs, many of which were impressive. Not the least bit its Kingpin designs. Overclocker Vince &#8220;Kingpin&#8221; Lucido, who has long worked with EVGA on extreme graphics cards, put out a <a href=\"https:\/\/www.facebook.com\/vince.lucido\/posts\/5084371971668203\" target=\"_blank\" rel=\"noopener\">statement<\/a> thanking fans for the years working with EVGA, and noted that this isn&#8217;t necessarily the end for Kingpin designs, though didn&#8217;t specify any further information. Perhaps that&#8217;s more of an open offer to any interested parties rather than confirmation of an agreement already in place so soon after EVGA has left the party.<\/p>\n<p>I&#8217;ll also miss EVGA&#8217;s queue system, which was one of the better ways to politely queue up for an in-demand graphics card these past few years. Though hopefully, we won&#8217;t be in such dire need for this sort of system with the next-gen now that <a href=\"https:\/\/www.pcgamer.com\/reasons-to-be-cheerful-gpu-mining-is-dead-less-than-24-hours-after-the-merge\/\" target=\"_blank\" rel=\"noopener\">ethereum mining has gone away<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>[#item_image]Nvidia CEO says market &#8216;will be served well after EVGA&#8217; but it was a &#8216;great partner&#8217;<!-- wp:html --><\/p>\n<p>Just days prior to Nvidia&#8217;s RTX 40-series graphics card broadcast, one of the company&#8217;s largest and most prolific AIB partners, EVGA, announced it would no longer manufacture its graphics cards. The news came as quite a shock to PC builders, to say the least, as EVGA had made quite a name for itself in the GPU market.<\/p>\n<p>In a recent Q&amp;A with Nvidia&#8217;s CEO Jensen Huang, shortly after the company&#8217;s GTC live stream, I asked the CEO what were his thoughts on EVGA&#8217;s departure from that side of the business.<\/p>\n<p>&#8220;Andrew [Han] wanted to wind down the business. And he&#8217;s wanted to do that for a couple of years. Andrew and EVGA are great partners, and were great partners, and I&#8217;m sad to see them leave the market. But, you know, he&#8217;s got other plans and he&#8217;s been thinking about it for several years.<\/p>\n<p>&#8220;The market has a lot of great players. And it&#8217;ll be served well after EVGA. But we&#8217;ll always miss them. I&#8217;ll always miss them. And they were an important part of our history, and Andrew is a great friend. And, you know, I think that it was just time for him to go do something else.&#8221;<\/p>\n<p>EVGA&#8217;s business is, to a large extent, driven by graphics card sales\u2014reportedly around 80% of its business to date is graphics cards alone. Reportedly it has no plans to roll out layoffs as a part of its change in direction, however, which is surprising, to say the least. Hopefully, it can and will stick to that.<\/p>\n<p>According to <a href=\"https:\/\/www.pcgamer.com\/evga-ends-nvidia-video-card\/\" target=\"_blank\" rel=\"noopener\">initial reports on EVGA&#8217;s decision<\/a>, from <a href=\"https:\/\/www.youtube.com\/watch?v=cV9QES-FUAM\" target=\"_blank\" rel=\"noopener\">Gamers Nexus<\/a> and <a href=\"https:\/\/www.jonpeddie.com\/news\/evga-wont-offer-nvidia-next-gen-series\" target=\"_blank\" rel=\"noopener\">Jon Peddie<\/a>, EVGA cited thin margins for GPUs and unfair treatment as reasons why it will no longer create new graphics cards. According to both, Nvidia&#8217;s decision to undercut EVGA with its own Founders Edition cards left the company frustrated and feeling like its relationship had soured.<\/p>\n<p>Nvidia released a statement immediately following the event that is similar in tone to Huang&#8217;s later comments.<\/p>\n<div class=\"fancy-box\">\n<div class=\"fancy_box-title\">Your next upgrade<\/div>\n<div class=\"fancy_box_body\">\n<div class=\"image-full-width-wrapper\">\n<div class=\"image-widthsetter\">\n<p class=\"vanilla-image-block\">\n<\/div>\n<\/div>\n<p><span class=\"credit\">(Image credit: Future)<\/span><\/p>\n<p><a href=\"https:\/\/www.pcgamer.com\/best-cpu-for-gaming\/\" target=\"_blank\" rel=\"noopener\"><strong>Best CPU for gaming<\/strong><\/a>: The top chips from Intel and AMD<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/best-gaming-motherboards\/\" target=\"_blank\" rel=\"noopener\"><strong>Best gaming motherboard<\/strong><\/a>: The right boards<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/the-best-graphics-cards\/\" target=\"_blank\" rel=\"noopener\"><strong>Best graphics card<\/strong><\/a>: Your perfect pixel-pusher awaits<br \/>\n<a href=\"https:\/\/www.pcgamer.com\/best-ssd-for-gaming\/\" target=\"_blank\" rel=\"noopener\"><strong>Best SSD for gaming<\/strong><\/a>: Get into the game ahead of the rest<\/p>\n<\/div>\n<\/div>\n<p>&#8220;We&#8217;ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products,&#8221; said an Nvidia representative. &#8220;We wish Andrew and our friends at EVGA all the best.&#8221;<\/p>\n<p>We can assume that any allocation of RTX 40-series GPUs intended for EVGA, such as those for the <a href=\"https:\/\/www.pcgamer.com\/nvidia-geforce-rtx-4090-release-date-price-specs-performance\/\" target=\"_blank\" rel=\"noopener\">RTX 4090<\/a> launching soon, will instead be divided among Nvidia&#8217;s remaining AIBs, including Asus, MSI, Gigabyte, Zotac, and others. Though it may well be that EVGA never had any allocated to begin with, as this decision may have been a long time in the making.\u00a0<\/p>\n<p>I doubt we&#8217;ll feel any lull as a result of EVGA&#8217;s departure. However, we will be at a loss for EVGA&#8217;s designs, many of which were impressive. Not the least bit its Kingpin designs. Overclocker Vince &#8220;Kingpin&#8221; Lucido, who has long worked with EVGA on extreme graphics cards, put out a <a href=\"https:\/\/www.facebook.com\/vince.lucido\/posts\/5084371971668203\" target=\"_blank\" rel=\"noopener\">statement<\/a> thanking fans for the years working with EVGA, and noted that this isn&#8217;t necessarily the end for Kingpin designs, though didn&#8217;t specify any further information. Perhaps that&#8217;s more of an open offer to any interested parties rather than confirmation of an agreement already in place so soon after EVGA has left the party.<\/p>\n<p>I&#8217;ll also miss EVGA&#8217;s queue system, which was one of the better ways to politely queue up for an in-demand graphics card these past few years. Though hopefully, we won&#8217;t be in such dire need for this sort of system with the next-gen now that <a href=\"https:\/\/www.pcgamer.com\/reasons-to-be-cheerful-gpu-mining-is-dead-less-than-24-hours-after-the-merge\/\" target=\"_blank\" rel=\"noopener\">ethereum mining has gone away<\/a>.<\/p>\n<p><!-- \/wp:html --><\/p>\n","protected":false},"author":0,"featured_media":7266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/posts\/7265"}],"collection":[{"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/comments?post=7265"}],"version-history":[{"count":0,"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/posts\/7265\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/media\/7266"}],"wp:attachment":[{"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/media?parent=7265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/categories?post=7265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.bwgamespot.com\/index.php\/wp-json\/wp\/v2\/tags?post=7265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}